Dick Smith brand is back in business

09_Dick Smith brand is back in business

(Australian Associated Press)

The Dick Smith brand is back in business as an online retailer, just a day after the last of its bricks-and-mortar stores closed.

The new sites retain the yellow and black colour scheme of the old Dick Smith, although the absence of its founder’s familiar image is a big clue that things have changed.

Kogan.com bought the electronic retailer’s intellectual property rights back in March and launched its new Australia and New Zealand sites on Wednesday – one month ahead of schedule.

Kogan.com executive director David Shafer said the company would work hard to restore faith in the Dick Smith brand, which was snapped up by entrepreneur Ruslan Kogan amid the collapse of the 48-year-old firm.

“Our digital efficiency will help … rebuild the legacy of the brand as a leading destination for the latest technology,” Mr Shafer said in a statement.

Dick Smith went into receivership in January under debts of about $400 million and a mountain of unwanted stock.

The chain, which was started under a north Sydney car park in 1968 and blossomed with the CB radio boom of the 1970s, had 363 stores and more than 3,000 staff in Australia and New Zealand but was unable to find a buyer.


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